To commemorate Asian American's role in the world's greatest fighting force, we created, "A Warrior's Education." A TV campaign and interactive social app with Facebook.
Role: Copywriter
Award: Winner 2013 Multicultural Excellence Award: Asian
Award: Runner-up 2013 Multicultural Excellence Award: Media
(:60) Lt. David David tells us what "Respect" means to him. 
(:60) Lt. David Pham tells us what "Discipline" means to him. 
We partnered with Facebook to create one of the first branded social apps. See how it works. Right there. 
Each Marine takes personal items into combat zones. Viewers got a chance to see theirs.