To commemorate Asian American's role in the world's greatest fighting force, we created, "A Warrior's Education." A TV campaign and interactive social app with Facebook.
Role: Copywriter
Award: Winner 2013 Multicultural Excellence Award: Asian
Award: Runner-up 2013 Multicultural Excellence Award: Media
(:60) Lt. David David tells us what "Respect" means to him.
(:60) Lt. David Pham tells us what "Discipline" means to him.
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We partnered with Facebook to create one of the first branded social apps. See how it works. Right there.
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Each Marine takes personal items into combat zones. Viewers got a chance to see theirs.