shaton winston
Copywriter by trade. Creative by trait.
Pop culture inspired my creative journey from streaming "Mad Men" on Netflix, to producing award-winning apps, brand creative, platforms and wearables. I’m a Design Thinking practitioner with a dual career in advertising and user experience.
Storytelling is an essential art form across the persuasion industries. Time, Intent, Context and Action are my framework for crafting behavior-inspiring creative. Making stuff people care about IRL, on-the-go and at the crib.
In AGI’s age, our stories have to deliver nuance LLMs can’t replicate. We're human context robots don't get. Our authenticity, culture, experience, taste...
My leadership philosophy is simple: build community, culture and efficacy. I’m an imaginative storyteller who connects technology to humanity.