shaton winston
Copywriter by trade. Creative by trait.
Pop culture inspired my creative journey from streaming "Mad Men" on Netflix, to producing award-winning apps, brand creative, platforms and wearables. I’m a Design Thinking practitioner with a dual career in advertising and user experience.
Storytelling is an essential art form across the persuasion industries. Time, Intent, Context and Action are my framework for crafting behavior-inspiring creative. Making stuff people care about IRL, on-the-go and at the crib.
In AGI’s age, our stories have to deliver nuance LLMs can’t replicate. We're human context robots don't get; authenticity, experience and taste.
My leadership philosophy is simple: build community, culture and efficacy. I’m an imaginative storyteller who connects technology to humanity.