SHATON WINSTON
Copywriter by trade. Creative by trait.
For over a decade, I’ve followed 3Cs context, content and conversations. That means translating data into action. 
Crafting compelling narratives across advertising, product and design. From leading ideation sessions to brainstorming bold campaigns, I create engaging experiences. 
And I’m passionate about storytelling, user-centered design/creative and interconnected messaging. 
I'm proud to lead teams at the forefront of innovation. Guided by a simple philosophy: build community, culture and efficacy. 
I'm a provocative storyteller who connects brands to humanity.