We were tasked with redesigning a lengthy, unorthodox and often clumsy financial onboarding flow. The outcome (below) was an example of breaking the rules. Placing customer's needs, wants and desires first.
Role: Content Strategy Lead // Copywriter
This was LINK's initial registration flow (RIP).
Proof of concept from desktop data collection to an enhanced conversational UI
![](https://cdn.myportfolio.com/7fb4124f9c94f78b80e308c1c9d1bafd/38ab483d-b5d8-4736-8cea-f8e5ca635931_rw_1200.png?h=d761d15fa4e7250cabdb99540658d683)
This demo was built on a Progressive Web Application. Each interaction was recorded for clarity. We reimagined the flow with a conversational interface.
We introduced a new look and feel with updated colors, fonts and icons. Here's the one-pager. So, so pretty!
![](https://cdn.myportfolio.com/7fb4124f9c94f78b80e308c1c9d1bafd/f813cb3b-06da-4890-9a04-9e888e54489a_rw_1920.jpg?h=9186c7ff1e419d4cc62566862f65c12f)