We redesigned a lengthy, unorthodox and often clumsy financial onboarding flow. This outcome was an example of breaking the rules. Placing customer's needs, wants and desires first.
Role: Content Strategy Lead // Copywriter
This was LINK's initial registration flow (RIP).
Proof of concept from desktop data collection to an enhanced conversational UI.
This demo was built on a Progressive Web Application. Each interaction was recorded for clarity. We reimagined the flow with a conversational interface.