We were tasked with redesigning a lengthy, unorthodox and often clumsy financial onboarding flow. The outcome (below) was an example of breaking the rules. Placing customer's needs, wants and desires first. 
Role: Content Strategy Lead // Copywriter
This was LINK's initial registration flow (RIP).  
Proof of concept from desktop data collection to an enhanced conversational UI
This demo was built on a Progressive Web Application. Each interaction was recorded for clarity. We reimagined the flow with a conversational interface. 
We introduced a new look and feel with updated colors, fonts and icons. Here's the one-pager. So, so pretty!