Over the span of two years, dozens of IBMers participated in this landmark project. I'm proud to have been one of them. Below is a snippet showcasing how we reached core insights – eventually leading to our transformative idea.
Role: Content Strategist // Copywriter // Experience Designer
Journey Map: Tracks the entire fan experience from point of purchase until the final whistle and extends to off-season E-crm.
Mercedes-Benz stadium is one of the most technologically advanced structures in the world. IBM use cognitive computing to create a mobile application as alive as the stadium itself.
